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Dear Reader,
From the Editor
Welcome to another edition of Customer Focus Online.
Here in Texas, we have been enjoying the beautiful fall
weather, and wherever you are, I hope you are well.
Thank you once again to all those who wrote back last
time with your comments and yes, even some kudos!
With the fourth quarter of this year well under way, I
am sure the word "profitability" is uppermost on your
mind. Many of our customers who have seen our
customer segmentation tools are reporting that they
are
impressed by the new insights that are being provided
by
looking at their quarter-over-quarter data from a
customer perspective.
In this issue we discuss segmentation - an effective
approach to increase customer focus while maximizing
resource utulization. We also highlight an
interesting article that discusses the paradox of
customer analytics. I hope you enjoy reading it as
much as I did.
And as always, I look forward to hearing from you with
your comments, insights, and suggestions!
Raj Menon, Ph.D.
Managing Partner
The Menon Group, Inc.
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Segmentation 101 |
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Market segmentation is out; customer segmentation
is in!
Are you in the midst of putting together your marketing
and operating budgets for 2003? How are you
going to efficiently allocate marketing and other
resources in a way that allows your company to
maximize bang-for-the-buck and maintain a very
customer-focused attitude? One obvious
answer is: segmentation. Customer
segmentation often provides
some very interesting and unique insights into your
existing customer base - and provides a way to
tracking customer performance or behavior over time.
Read full article »
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What we've been reading |
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Articles, books, papers, and more...
Anthony Power, Chief Scientist of Alterian, plc, recently
published a very interesting article entitled,
"Analytical Paradox: The Catch-22 of
Customer Analytics."
In it he raises the point about marketing
analytics being inherently very different from analyzing
traditional business data. Clearly there is
an "art" and
a "science" to analyzing such things as customer data
to allow you to increase customer focus and
profitability.
At The Menon Group, we have always believed that no
one knows your business better than you do. That's
why you are in it! We can certainly help you with
the "science" part - and you can rely on your well
honed business instincts for the "art".
Read full article »
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About CFOnline |
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This online newsletter is free. Why not forward it on
to a colleague?
Customer Focus Online is
published several times a year by The Menon Group.
We certainly hope that you are enjoying this
newsletter and the contents. If for any reason
you do not wish to
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If you would like to submit an article for the
next issue
of Customer Focus Online, please contact us via email.
Sponsor »
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About The Menon Group |
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Customer Focused
Strategies
The Menon Group, Inc. is a
world-class customer
strategy consulting firm headquartered in the Dallas
metroplex area, with offices worldwide. Our
typical clients are established small and medium
businesses with annual revenues in the $5 million -
$100 million generated from repeat customers.
Our
mission is to help our clients increase profitability and
achieve successful growth by analyzing and unleashing
the potential value in their customer data. We
build and
implement analytical tools and models to measure and
track customer value, customer loyalty, customer
retention, and customer equity, to name a few.
Such
tools can provide the basis for developing and/or
strengthening your company's customer vision, and help
you
build deeper, more valuable customer
relationships. For more information about The
Menon Group, or to read
or download our latest white papers and articles, please
visit our website.
We always welcome your referrals
and look forward to hearing back
from you with comments, questions, or suggestions!
(c) Copyright 2002 by The Menon Group, Inc.
All rights reserved.
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